Welcome

Development of the Alter Eco brand started with the bold idea that inspiring conscious consumption among Gen Z by providing innovative tools and experiences that merge creativity, sustainability, and self-expression, would ultimately transform the way we interact with textiles, and shape a more responsible future. Beginning September 2024, we launched our S-Corporation, a Hobbies & Crafts startup, that designed, develops, and sells The Fit Kit. The Fit Kit is a user-friendly, do-it-yourself, upcycling and repurposing toolkit designed to empower creative self expression and conscious consumption.